Twitter helps you connect with like-minded people and their thoughts, and provides a personalized mix of news and ideas, writes David Trewern, STW Group-wide Practice Director (Digital Innovation).

I typically scan tweets for a minute or so at a time. And from that minute, I learn so much. I get an instant sense of what is happening in the world right now, in my industry, among colleagues and friends. I can follow links and go deeper if I choose. It’s like a personalized newspaper updating every second of the day, pushing out headlines that can be absorbed in the time it takes for for your morning coffee to be made.

No two Twitter feeds are the same. You can be tailor and refine yours depending upon whether you want work insights, comedy, or connection with family or friends. Or, of course, a blend of all of them. If at any time you don’t like what you’re reading, follow different Tweeters!

To help get you started, here is a selection of my personal favourites. Follow them by clicking on their usernames below – or by following this list.


@McKQuarterly: Links to great articles and new ideas for business.

@HarvardBiz: Management and strategy tips.

@DeepakChopra: A fresh perspective and zen thoughts that help keep me centred, and focused on a bigger picture.

@MikeCSTW: STW Group CEO Mike Connaghan is new to Twitter too, so say hello!

@ChrisJohnSavage: Insights from STW Group’s fearless Chief Operating Officer Chris Savage.

@Zappos: Inspiration and ideas from a pioneering online retailer, Zappos CEO Tony Hsieh.


@medialab: Out of the box innovations and ideas from MIT Media Lab.

@tedtalks: Feed for daily TED talks, riveting talks by incredible people with ideas worth sharing.

@Fastcompany: Innovation, technology, design, entrepreneurship from Fast Company.

@Wired: Content from Wired magazine and more, focused on innovation and science.

@DTDigital: Ideas, trends, innovation and fun from the company I founded, DTDigital.

@RGA: Ideas from interactive agency RGA.


@Hitwise_AP: Data and insights on Australian Internet use.


@AlainDeBotton: Writer and philosopher deftly summarises human nature.

@TheEconomist: Authoritative, wide-ranging articles and ideas from The Economist.

@WPP: The best insights and ideas from WPP, STW Group’s minority shareholder and a partner in a number of our businesses.

@Forrester: Research on business and technology aimed at leaders in our and clients’ industries.

@AdAge: Possibly the best source of global ad industry news.

@AdWeek: Industry news from NYC.

@Ogilvy: This is an aggregator of blog content produced by Ogilvy staff worldwide.

@BDGiesen: Ogilvy Australia’s digital influence guy.

@JBell99: Global head of Ogilvy 360 Digital Infleunce.  Social media marketing sage for the big brands, he writes an excellent blog.

@ThomasCrampton: Ogilvy Digital Inluence Director for Asia tweets digital insights and interesting ideas mixed with a bit of fun.


@JohnMaeda: Eloquent ideas from Rhode Island School of Design professor/author of ‘The Laws of Simplicity.’

@NeilTLawrence: STW’s Executive Creative Director on what he is reading, thinking and making right now.

@the99percent: You’ve had the brilliant idea – now what? Creative industry productivity insights from Behance.

@TomMoult_Ogilvy: Entertaining commentary from the Ogilvy Australia Executive Chairman.

@Iaintait: Global Interactive ECD at W+K (you may know him as the lead on this campaign). Industry comment with attitude.